The company is one of the world leaders in bearings.
The company’s 25,000 employees use their knowledge and expertise to support their clients worldwide. With 76 sites and 97 sales offices, the company designs and manufactures high-quality products.
The company which has excellent power in bearing design, development, and production, and the lower branches of the automotive industry and space industry, also offers comprehensive support with maintenance services and solutions.
The company is continually active in automobile, aviation, textile, packaging, reducer, thermoforming machines, food, cement, iron and steel, crane systems, and defense industry sectors.
The company wished to develop the group’s industrial and commercial activities in Turkey, through local partners (distributors) and by creating a local team to boost their activities in the automotive aftermarket and industry.
Aftermarket research to determine the potential of the company in industry, decision-makers of the company were convinced of its potential and decided to invest.
Erai Turkey provided recruitment/headhunting service for the company, an Area Sales Manager that will hire new distributors and manage this channel, as well as access key-accounts directly.
After a successful year, recruitment projects for both the automotive aftermarket and the industry sector continued for the company, which wanted to expand the team.
Today, the company has a 6-person team in Turkey and under Erai Turkey’s payroll. Besides, this team is hosted in the Erai Turkey’s premises since 2011.
ERAI Turkey determined the commercial strategy in 2011. The implementation was finalized, and the local team of 8 people was successfully put in place.
Two sector managers and four highly qualified sales managers are now part of a team with their own office in a dedicated space hosted by ERAI Turkey.
To date, the company’s turnover for the industrial sectors has increased by ten times in 8 years.